Our Story



HRflip is part of the Pier2 Group

Our solutions were designed to overcome the challenges HR teams face across different organizations.
A platform that is easy to use and products that work for the unique needs of each organization. A company that puts their customers first.

We build HR technology that empowers your entire workforce to stay up-to-date, interact and collaborate, no matter where they are. Because the world has changed, and so have we.

We pursue creativity and innovation every day. We know that new ideas and new ways of doing things is what keeps our business fresh. We recognize and accept that change never ceases. The things that lead us to where we are today, might not lead us to where we want to be tomorrow. We are committed to bringing constant innovation to our products and the clients we serve.

From our beginnings to the present, we have grown to be a diverse and global team of professionals, each with the mission to make your success their priority.

With global expertise across different industries, our team is here to help.

Our Founders

Gimena Pena Malcampo

Prior to founding HRflip, Gimena founded Pier2 Marketing. Before that, she held strategic positions in companies like Dell, Logitech, Loral Space Communications, Goldman Sachs and Deloitte. She has lived and worked in North America, Latin America, Europe and Asia. She holds an MBA from Stanford University, with additional certifications in Global and Public Management, and a B.S. in Industrial Engineering from ITESM. She is an active member of the United Nations Global Compact. Gimena has served on the Boards of Stanford GSB, Stanford Women in Tech, AWM and Generation XXI.

Paul Hamel

Over the past 10 years, Paul has lived and worked in North America, Europe, Asia, and the Middle East. He holds an MBA from IESE Business School, and a B.B.A. in Business Management from Sam Houston State University. He was also a Certified Paramedic in the state of Texas. Before HRflip, Paul founded Pier2 Marketing. Paul held strategic positions in renowned software and energy companies. While living in Malaysia, Paul was the head of a leading consulting group servicing the Asia Pacific region. Paul is an active member of the United Nations Global Compact. He has served on the Board of Directors of OnDeWall, VookUp, and ArgoFund.

Taking a stand for our world

We are committed to our clients, the community, and a sustainable environment.


As a certified Green Business, we put sustainable initiatives into action. We are committed to taking action to conserve resources and prevent pollution in both our facilities and operations. Our group has achieve the Certified Green Innovator status, the highest-ranking tier awarded.

Social Responsibility

Corporate sustainability starts with a principled approach to doing business. As part of the United Nations Global Compact, we embrace and support the ten principles regarding human rights, labour, environment and anti-corruption.

Our offices

San Francisco

38 Keyes Ave. Suite 119
San Francisco, CA 94129
+1 (415) 992-5501


12333 Sowden Rd, Ste. B, #25353
Houston, TX (77) 080-2059


113 Cherry St #25353
Seattle, Washington (98) 104-2205
+1 (206) 923-9454


1624 Market St Suite 226 #25356
Denver, CO 80202
+1 (415) 800-4628

Mexico City

Paseo de la Reforma No. 243
Piso 18 Suite 1800
Col. Cuauhtémoc
México D.F. C.P 6600.


+31 (20) 894-6113

Contact Us

Our team is here to help

If you have a question, want to learn more about our solutions, or want to get in touch with someone from our team, we’re here to help!

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